Almost one year has passed since passenger, commercial and truck tyres for sale in Europe represent additional information on label according to EU directive 1222/2009. The required information on characteristics of rolling resistance, wet grip, noise level is specified on the basis of obtained tests results. Although this requirements are not applied to the Ukrainian market a range of tyre brands are represented with “Eurolabels”. Among them are PREMIORRI ViaMaggiore winter tyres having obtained good results. Due to changes of rubber compounds tyres have improved performance in the current year and are classified: by wet grip – “C”, by noise level- 71 dB 2 class , by rolling resistance – “F”. “Eurolabel” made the choice of tyres easier for the buyer. As for the tyre companies, this requirement turned into a challenge to improve product quality. Model range of PREMIORRI ViaMaggiore winter tyres is represented by 14 sizes with rim diameter from 13 to 16 inches, with speed index T.